• Hotel Labs

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  • Hotel Labs

    “Across the world away from the ordinary, Hotel Labs looks after some of the most noted and beloved hotels indicative of their locations and we love sharing them with you.”


    martin larsson

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Curated U.S. Representation Company

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  • Our Attitude

    Our collection of hotels is our pride and joy! We are delighted to represent the most admirable hotels around the world and we absolutely love putting them in front of our clients.
  • Our Drive

    Committed to develop bespoke action plans, we tailor our course of action to fit your hotel’s individual needs. Hence, we quickly become your extended arm in the US. Our goal is to enhance US sales by linking your hotel to your desired travel alliances and open up doors to top producing travel agencies, incentive houses, fashion companies, film studios, and more.
  • Our Ambition

    With our prestigious collection of hotels, we can leverage access to many travel alliances to form partnerships with groundbreaking programs such as Virtuoso, Signature Travel Networks, Fine Hotels and Resorts, Ensemble and more. We are always in the field prospecting for new business and opportunities and turn up leads and bookings for our hotels.
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The Team

Characterized by dual offices in New York City and Miami, the overall goal for Hotel Labs is to drive US business to each hotel in our collection by having us “out in the field” canvassing for business and connecting our hotels to the right travel partners. As a partner hotel, we can leverage our collection and gain access to many networks you may not be able to obtain alone. We want you to feel supported by us so we are very “hands on” and here to assist and to serve as your “sounding board” to help make decisions related to your sales and marketing efforts in the US.

We will assist in securing various Agency Programs ranging from travel agents, tour operators, third party agents, destination management companies, incentive agencies and bespoke travel concierge services. Besides weekly sales calls and client visits, we also organize Fam Trips, Road Shows & Sales Blitzes throughout the year and can serve as your representative at appropriate Trade Shows and Travel Functions.

Martin Larsson
Martin Larsson - Founder

Nicole Henry
Nicole Henry - Director of Sales and Marketing

The Collection

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Learn More
Tracking & Reporting

Hotel Labs provides the hotel with weekly reports on call to action in advance for the upcoming week and a monthly summary report outlining a list of services, calls and bookings made. In addition, weekly scheduled conference calls and regular office visits are vital to keep the communication flowing between our staff and the hotel and to keep both partners up to speed.


Pricing is determined based on the size of project, time line, and the amount of services opted for. Hotel Labs offers competitive prices with loyal, committed, and personal staff with measurable results.