US sales representation of luxury and lifestyle hotels & hidden gems
Welcome to our world of hotels known for their unique personalities indicative of their locations.
Located in both frequented and less traveled destinations, most of our hotels are small & independently owned and they all evolve beyond the ordinary.
Our job is to help our noteworthy hotels in the collection to come together and create long-lasting partnerships with our beloved travel partners.
By us constantly enhancing your hotel’s presence in the US, we create brand awareness & sales growth and we bring the right clients to you!
Hotel Labs was founded in 2007 by Swedish born Martin Larsson, who before launching Hotel Labs held a position as the Regional Director of Sales and Marketing for Thompson Hotels, one of the pioneer lifestyle hotel brands of its time.
With more than 20+ years of excellent track record in the US leisure travel and entertainment industry, having worked for many icons such as Ian Schrager, The Rubell Family (Studio 54) and Sir Andrew Lloyd Weber, Martin catapulted his career with connections in the creative class industries, hence Hotel Labs was the natural choice to help launch LE Miami by bringing the most recognized US buyers to the show.
Every luxury travel advisor has felt the weight of the same small decision: a client is going somewhere they’ve never been, and they’ve asked, simply, where should we stay? Get it right and you’ve deepened a relationship that can last decades. Get it wrong and no amount of upgrades will fully repair the trip. So […]
Ask a seasoned traveler where to stay in Paris and you’ll rarely hear the name of a palace hotel. You’ll hear an arrondissement. The city rewards those who choose a neighborhood first and a hotel second, because in Paris the address is the experience — the café you claim as your own, the market street […]
