Welcome to Hotel Labs

US sales representation of luxury and lifestyle hotels & hidden gems

We are the matchmakers

between our hotels and travel partners. We open doors and connect the right movers and shakers.

The Hotel Labs difference

In a world run by algorithms, our human edge is the art of creativity and the strength of trusted partners based on years of close relationships.

What are you waiting for

Get to know Hotel Labs

Welcome to our world of hotels known for their unique personalities indicative of their locations.

Located in both frequented and less traveled destinations, most of our hotels are small & independently owned and they all evolve beyond the ordinary.

Our job is to help our noteworthy hotels in the collection to come together and create long-lasting partnerships with our beloved travel partners.

By us constantly enhancing your hotel’s presence in the US, we create brand awareness & sales growth and we bring the right clients to you!

To imagine your future

Take a look at some of our works

Golden Rock Inn

Nevis

Golden Rock Inn

This 11-room jewel on the island of Nevis, owned by New York artist Helen and her late husband Brice Marden, is everything but a traditional hotel and we were brought onboard to help oversee all the sales and marketing initiatives for the property. From implementing its PMS and POS systems, to getting the hotel distributed across all booking channels to assist in creating its website, this has become a love project over the many years we have worked together. Today, Golden Rock Inn is the number one hotel on TripAdvisor on Nevis and is extremely popular with the who-is-who and those in-the-know. Client since 2011.

Nobu Hotels

Global

Nobu Hotels

After assisting with the opening of Nobu Hotel Ibiza Bay, Nobu Hotel Marbella, Nobu Hotel Shoreditch, Nobu Ryokan Malibu, and Nobu Ryokan Palo Alto, Hotel Labs was eventually retained to oversee all of the Nobu Hotels to help establish the rapidly growing brand but also in order to obtain the correct positioning for each hotel within all the major leisure consortiums. Hotel Labs served as the “catch it all” for the brand and also as an assigned special task force for the hotels within the brand that needed special attention or extra push, hence, Hotel Labs quickly became a vital part of the core team and its success.

Experimental Group

Europe

Experimental Group

Our role has since the beginning been to introduce this young and vibrant small brand of European hotels in the US and create a buzz about each and one of their personalities both individually and collectively. By showcasing their commitment to exceptional food and beverage programming as well as their innovative approach to design, we quickly figured out the best audience for the group and we were able to match them with the right movers and shakers in the US travel industry. In some instances, for example to the lesser visited destinations from the US, we also understood that the process sometimes is twofold and we first need to sell the destination just as much as the hotel. We started out with the one flagship hotel in Paris, and today we are looking after all 11 hotels throughout Europe and it has been one of the most fun and rewarding projects since 2017.

The Royal Crescent Hotel & Spa

Bath, England

The Royal Crescent Hotel & Spa

Our challenge was to reintroduce the hotel to the luxury leisure market in the US after an 11 million GBP renovation back in 2013-2014 at which point this landmark hotel was perceived as a dated property not living up to its grand reputation. With lots of hard work and dedication from the team of the hotel, we quickly managed to re-establish both old and new partnerships for the hotel including Virtuoso, American Express FHR, Signature Travel Network, Serandipians, Celebrated and more. Till the present time, we have year over year helped drive the volume of travelers from the US market making this great hotel one of the most sought-after hotels in Great Britain once again with all its accolades for support. Client since 2014.
Explore the line up

What are you waiting for

Meet

Martin Larsson

Hotel Labs was founded in 2007 by Swedish born Martin Larsson, who before launching Hotel Labs held a position as the Regional Director of Sales and Marketing for Thompson Hotels, one of the pioneer lifestyle hotel brands of its time.

With more than 20+ years of excellent track record in the US leisure travel and entertainment industry, having worked for many icons such as Ian Schrager, The Rubell Family (Studio 54) and Sir Andrew Lloyd Weber, Martin catapulted his career with connections in the creative class industries, hence Hotel Labs was the natural choice to help launch LE Miami by bringing the most recognized US buyers to the show.

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Hotel Marketing: Creating Exceptional Guest Experiences

At Hotel Labs, we understand the transformative power of effective marketing in the competitive hospitality landscape. Our expertise lies in helping hotels shape memorable guest experiences through strategic marketing approaches. We believe that by understanding guests’ needs and preferences, hotels can create stays that resonate long after checkout.

Personalization: Our Core Philosophy

We understand that your hotel is unique—just like each of your guests. At Hotel Labs, we don’t just offer marketing solutions; we create personalized pathways to elevate your specific brand and delight your individual guests.

Your data tells a powerful story. Our tailored approaches transform your existing customer information into actionable insights that make each guest feel truly seen and valued. Imagine welcoming returning guests not just by name, but with their preferred room temperature already set, their favorite wine chilling, and personalized recommendations for new local experiences they’ll love.

Our clients have seen remarkable results after implementing these tailored approaches—higher satisfaction scores, increased loyalty, and meaningful growth in repeat bookings. One boutique hotel increased their return guest rate by 32% within just six months of working with us.

Your digital presence deserves the same level of customization. Our AI-driven communication tools and personalized email guidance ensure that every touchpoint with guests reflects their unique preferences and past behaviors—whether they’re booking their stay, asking questions before arrival, or receiving follow-up communication after their visit.

Let’s craft your hotel’s personalized marketing strategy together. Your guests deserve an experience as distinctive as your property.

Brand Narrative Development

At Hotel Labs, we help hotels tell their unique stories. Our marketing experts craft compelling brand narratives that reflect hotel values, locations, and cultures. These narratives emotionally connect with guests, creating lasting impressions that transcend simple hotel stays.

We approach brand narrative development as storytelling, drawing guests into the hotel’s world and making them part of its journey. Whether showcasing a historic legacy or contemporary environmentally-conscious operations, our content strategies—from blog posts to video stories and social media updates—engage potential guests and foster community around shared values and aspirational experiences.

Hotel Labs’ engagement strategies incorporate guest feedback and anecdotes to strengthen brand narratives. By highlighting guest stories and reviews in marketing materials, we help hotels build authenticity and trust, making experiences relatable to future prospects. Our comprehensive brand storytelling embraces diverse narratives, appealing to broad audiences while strengthening hotel brand identities as industry leaders and innovators.

The Hotel Labs Difference

By partnering with Hotel Labs and investing in our innovative marketing strategies, hotels improve guest satisfaction, foster brand loyalty, and stand out in a crowded market. Our marketing solutions not only enhance guest experiences but create positive ripple effects that benefit entire brands. As the hospitality industry continues to evolve, hotels that embrace our creative marketing approaches lead in crafting unforgettable guest experiences.

For more insights on how Hotel Labs’ strategic marketing can benefit your hotel, visit our website or contact our team of hospitality marketing experts today.

Introducing Nobu Hotel Toronto and more….

We are delighted to announce our partnership with Nobu Hotel Toronto, slated for opening early summer 2025.  Read more here.

Don't miss out

Don't miss out