Our role has since the beginning been to introduce this young and vibrant small brand of European hotels in the US and create a buzz about each and one of their personalities both individually and collectively. By showcasing their commitment to exceptional food and beverage programming as well as their innovative approach to design, we quickly figured out the best audience for the group and we were able to match them with the right movers and shakers in the US travel industry. In some instances, for example to the lesser visited destinations from the US, we also understood that the process sometimes is twofold and we first need to sell the destination just as much as the hotel. We started out with the one flagship hotel in Paris, and today we are looking after all 11 hotels throughout Europe and it has been one of the most fun and rewarding projects since 2017.