Our pride & joy
Since 2007, we are delighted to represent some of the most notable hotels and travel services around the world.
By keeping our collection small and extremely selective on purpose, we can afford to deliver precise and customized actions resulting in brand awareness, sales growth and business development potential and we will never take on more clients than we can manage.
We believe that luxury isn’t always based on money, but more about style & innovation, and most importantly about unforgettable service.
Our exceptional collection, our “significant others”, is a tremendous source of pride to us and we love to show them off to all our travel partners.
Martin Larsson
Hotel Labs was founded in 2007 by Swedish born Martin Larsson, who before launching Hotel Labs held a position as the Regional Director of Sales and Marketing for Thompson Hotels, one of the pioneer lifestyle hotel brands of its time.
With more than 20+ years of excellent track record in the US leisure travel and entertainment industry, having worked for many icons such as Ian Schrager, The Rubell Family (Studio 54) and Sir Andrew Lloyd Webber, Martin catapulted his career with connections in the creative class industries, hence Hotel Labs was the natural choice to help launch LE Miami by bringing the most recognized US buyers to the show.

- Blog
Hotel Marketing: Creating Exceptional Guest Experiences
At Hotel Labs, we understand the transformative power of effective marketing in the competitive hospitality landscape. Our expertise lies in helping hotels shape memorable guest experiences through strategic marketing approaches. We believe that by understanding guests’ needs and preferences, hotels can create stays that resonate long after checkout.
Personalization: Our Core Philosophy
We understand that your hotel is unique—just like each of your guests. At Hotel Labs, we don’t just offer marketing solutions; we create personalized pathways to elevate your specific brand and delight your individual guests.
Your data tells a powerful story. Our tailored approaches transform your existing customer information into actionable insights that make each guest feel truly seen and valued. Imagine welcoming returning guests not just by name, but with their preferred room temperature already set, their favorite wine chilling, and personalized recommendations for new local experiences they’ll love.
Our clients have seen remarkable results after implementing these tailored approaches—higher satisfaction scores, increased loyalty, and meaningful growth in repeat bookings. One boutique hotel increased their return guest rate by 32% within just six months of working with us.
Your digital presence deserves the same level of customization. Our AI-driven communication tools and personalized email guidance ensure that every touchpoint with guests reflects their unique preferences and past behaviors—whether they’re booking their stay, asking questions before arrival, or receiving follow-up communication after their visit.
Let’s craft your hotel’s personalized marketing strategy together. Your guests deserve an experience as distinctive as your property.
Brand Narrative Development
At Hotel Labs, we help hotels tell their unique stories. Our marketing experts craft compelling brand narratives that reflect hotel values, locations, and cultures. These narratives emotionally connect with guests, creating lasting impressions that transcend simple hotel stays.
We approach brand narrative development as storytelling, drawing guests into the hotel’s world and making them part of its journey. Whether showcasing a historic legacy or contemporary environmentally-conscious operations, our content strategies—from blog posts to video stories and social media updates—engage potential guests and foster community around shared values and aspirational experiences.
Hotel Labs’ engagement strategies incorporate guest feedback and anecdotes to strengthen brand narratives. By highlighting guest stories and reviews in marketing materials, we help hotels build authenticity and trust, making experiences relatable to future prospects. Our comprehensive brand storytelling embraces diverse narratives, appealing to broad audiences while strengthening hotel brand identities as industry leaders and innovators.
The Hotel Labs Difference
By partnering with Hotel Labs and investing in our innovative marketing strategies, hotels improve guest satisfaction, foster brand loyalty, and stand out in a crowded market. Our marketing solutions not only enhance guest experiences but create positive ripple effects that benefit entire brands. As the hospitality industry continues to evolve, hotels that embrace our creative marketing approaches lead in crafting unforgettable guest experiences.
For more insights on how Hotel Labs’ strategic marketing can benefit your hotel, visit our website or contact our team of hospitality marketing experts today.

- News
Introducing Nobu Hotel Toronto and more….
We are delighted to announce our partnership with Nobu Hotel Toronto, slated for opening early summer 2025. Read more here.