Our pride & joy
Since 2007, we are delighted to represent some of the most notable hotels and travel services around the world.
By keeping our collection small and extremely selective on purpose, we can afford to deliver precise and customized actions resulting in brand awareness, sales growth and business development potential and we will never take on more clients than we can manage.
We believe that luxury isn’t always based on money, but more about style & innovation, and most importantly about unforgettable service.
Our exceptional collection, our “significant others”, is a tremendous source of pride to us and we love to show them off to all our travel partners.
Martin Larsson
Hotel Labs was founded in 2007 by Swedish born Martin Larsson, who before launching Hotel Labs held a position as the Regional Director of Sales and Marketing for Thompson Hotels, one of the pioneer lifestyle hotel brands of its time.
With more than 20+ years of excellent track record in the US leisure travel and entertainment industry, having worked for many icons such as Ian Schrager, The Rubell Family (Studio 54) and Sir Andrew Lloyd Webber, Martin catapulted his career with connections in the creative class industries, hence Hotel Labs was the natural choice to help launch LE Miami by bringing the most recognized US buyers to the show.
- Blog
If you own or manage an independent luxury hotel, you already know your property inside out. What’s harder to see from where you stand is how a traveler — or the advisor planning their trip — 3,000 miles away in New York or Los Angeles ever hears about you in the first place. That gap […]
- Blog
Most people outside the industry have never heard the phrase “hotel representation company,” and even inside it the role is often misunderstood. It sits behind the scenes, so its work rarely carries a logo — but for an independent luxury hotel trying to win business in a market thousands of miles from home, it can […]