Our pride & joy
Since 2007, we are delighted to represent some of the most notable hotels and travel services around the world.
By keeping our collection small and extremely selective on purpose, we can afford to deliver precise and customized actions resulting in brand awareness, sales growth and business development potential and we will never take on more clients than we can manage.
We believe that luxury isn’t always based on money, but more about style & innovation, and most importantly about unforgettable service.
Our exceptional collection, our “significant others”, is a tremendous source of pride to us and we love to show them off to all our travel partners.
Martin Larsson
Hotel Labs was founded in 2007 by Swedish born Martin Larsson, who before launching Hotel Labs held a position as the Regional Director of Sales and Marketing for Thompson Hotels, one of the pioneer lifestyle hotel brands of its time.
With more than 20+ years of excellent track record in the US leisure travel and entertainment industry, having worked for many icons such as Ian Schrager, The Rubell Family (Studio 54) and Sir Andrew Lloyd Webber, Martin catapulted his career with connections in the creative class industries, hence Hotel Labs was the natural choice to help launch LE Miami by bringing the most recognized US buyers to the show.
- Blog
The Caribbean has no shortage of big resorts. What it has far less of is character — the small, owner-shaped, deeply local kind of place that makes a trip feel like yours rather than everyone’s. That gap is exactly where the best Caribbean boutique hotels live, and it’s the part of the region we’ve spent […]
- News
Join us in a post ILTM Cannes FAM Trip in celebrating the opening of Experimental Roma. Register now!!